FinePix Z2 Zoom -- Obviously for "ladies"

Look at it. It's discrete. It's slimline. It's compact. It's white. It doesn't come with a carry case because girls are supposed to stick it UP THEIR MIMSY.



WOMAN-FRIENDLY PHRASES FROM THE OFFICIAL PRESS RELEASE:
- "the sensitive supermodel that's naturally slim"
- "class-leading sensitivity"
- "super-slim digital compact"
- "a chic, sleek body"
- "parties, concerts and other indoor events"
- "catwalk catastrophes"
- "sure to complement any style this season"
- "truly qualifies as an evening companion"

THE WHOLE PRESS RELEASE, SO YOU KNOW WE'RE NOT MAKING IT UP:

Fujifilm FinePix Z2 Zoom: the sensitive supermodel that's naturally slim

New member of the 'Z' series adds class-leading sensitivity

Fujifilm today announced the launch of the FinePix Z2 Zoom, a super-slim digital compact offering 5.1 megapixels, a high resolution 2.5" LCD monitor and improved sensitivity up to ISO 1600, all housed within a chic, sleek body.

As anyone with an eye for the world of fashion knows, occasionally you may want to take discreet photos in low light (SHIT! PERHAPS THIS IS FOR PERVERTED STALKER-MEN AS WELL!). With an amazing sensitivity setting of ISO 1600, this model certainly won't be dropped for a poor performance.

A stylish successor to the hugely popular FinePix Z1 Zoom, this camera boasts an even higher- sensitivity performance (up to ISO 1600) meaning that clean, sharp images can be captured in low light or difficult lighting situations, such as parties, concerts and other indoor events. What's more, Fujifilm's Real Photo Processor enables users to achieve more natural-looking images, without the harsh effects often caused by camera flash - and avoiding the blurring caused by camera shake or subject movement.

The FinePix Z2 Zoom's enhanced resolution 2.5" LCD monitor has reinforced, scratch-resistant glass, making it ideal for viewing and editing images on the move.

Furthermore, the FinePix Z2 Zoom is prepared for any photographic situation with its continuous shooting feature - allowing users to follow classic sporting moments, or catwalk catastrophes, frame by frame. In addition, its smart, glossy single-shell casing - available in black or white - is sure to complement any style this season.

Designed to get you even closer to the action, the FinePix Z2 Zoom's special refractive, non-extending zoom lens gives 3x optical reach without any visible movement on the camera's flat exterior. As if that wasn't enough, the camera also incorporates Fujifilm's fifth generation Super CCD HR, meaning that large reprints can be produced without loss of image quality or detail.

A real pocket rocket, the FinePix Z2 Zoom also includes a TV-quality movie function, capable of capturing 30 frames per second VGA video with sound.

FinePix Z2 Zoom features at a glance:

* Super CCD HR sensor delivering 5.1 million effective pixels
* Non-extending refractive optical zoom lens with 3x optical zoom
* Sensitivity range of ISO 64-1600 for low-noise photography in all conditions
* Wraparound, glossy shell-design body, with sliding power-on function
* Available in stunning black or cool white
* High resolution 2.5 inch LCD screen with reinforced, scratch-resistant glass
* Continuous shooting mode for action photography
* TV-quality VGA movie recording of 30 frames per second with sound
* PictBridge(tm) compatible for direct printing without a PC

Adrian Clarke, Fujifilm's Director of Photo Products, said, "It's ironic that most ultra-slim cameras struggle where they are most frequently used - in low-light social situations, such as parties. With four times the sensitivity, combined with iconic design, the FinePix Z2 Zoom is a camera that truly qualifies as an evening companion."

Availability & pricing

The FinePix Z2 Zoom will be available from UK retailers (BOOTS, SUPERDRUG AND WHEREVER ELSE WOMEN SHOP) in November 2005. Pricing and stockists will be announced nearer to the date of retail launch.*