EASTPOWER! Power. From the East.

How we love products with really literal names. These are batteries. For the east. They are called East Power. At no point was a bunch of multimedia branding cocks paid £400,000 to think of a name. The boss sat down. With a pint. And thought up the name. That's how real, heavy duty business is done.



We have been trying very hard not to do battery updates. We hope you appreciate this. We could stop doing battery updates at any time. It just feels nice to slip back into it every once in a while.



That's the Russian for "Please insert properly and do not dispose of in fire". This knowledge could save your life on a drunken stag do in Moscow.



EXPLANATION: "At first glimpse, I expected these batteries to be from China, then I see the (Russian?) text and think Eastern Europe. Then Google grants me knowledge not only of a Chinese operation with batteries for Eastern Europe but images of Ronnie Wen and a man referred to only as "his boss". Which is fantastic all in itself. I, for one, would love to be referred to as Ronnie Wen's Boss. Any bets that's what it says on his business card? I want to only buy batteries from this well-dressed dynamic duo.



Ronnie Wenn and his boss.