Monday, January 21, 2008

Companies we are happy to endorse: Skins Mobile

Skins Mobile makes waterproof casings for MP3 players. It's a rubbish and boring idea, frankly, but their execution of the product's marketing elevates it to must buy status.

Because to illustrate the concept of "being waterproof" Skins got some models, put them in bikinis and threw mud and water at them while taking photos for the betterment and joy of the internet.

Spot the phone! Win an erection!

It is a textbook publicity campaign.

She won't notice one more small amount of fluid

We have never fitted into a "demographic" as well as the one Skins Mobile is targeting. We might as well BE Skins Mobile.

'Fuck sales to vegetarians, Mike, it'll go viral, BIG TIME'

Even this one appeals on a certain level. It's the sort of idea "creatives" have but usually gets turned when management worries what it might do to their image.

I like bottoms

We have fallen into their PR honeytrap but don't mind one bit.

14 Comments:

Anonymous GrayV said...

She has no bottom.

1:26 PM  
Anonymous Anonymous said...

Apparently Sponge Finge has two of these

1:27 PM  
Blogger gaijintendo said...

@GrayV she has a bottom, but she has filled the crack with poop - to show the phone is poop resistant.

1:50 PM  
Blogger Jawatron said...

genius.
they should have an annual Skins Mobile wet teeshirt competition. In Kingston.

2:13 PM  
Anonymous shiny media job appraisal said...

Well done on putting more effort into the alt tags, but try to remember women are 'people' and not 'things'.

2:13 PM  
Anonymous GrayV said...

I actually meant the last photo.

I'm no stranger to a poop-filled crack.

2:33 PM  
Blogger Sponge Finge said...

Er, anonymous, how did you know I have two of these? Spooky.

2:42 PM  
Blogger Enn said...

Good job on the tags, Idiot!

Amusement while rubbing, I like.

5:45 PM  
Anonymous Leatherface said...

Finally! An aspirational lifestyle product I can relate to. I can listen to my MP3 player without ruining the fucker if I get me one of these. I'm usually up to my elbows in teenager blood. I think they'll capture the serial killer demographic very well with this one.

Wait a second, I'm supposed to be a retard, arn't I? Silly me! I can't use computers. I Forgot. Toodle pip.

7:54 PM  
Blogger FuzzyPiggy said...

Has the lady-boy in the last photo sat down to hard and pushed the jewels up his/her arse-crack?!

8:23 PM  
Blogger Stuart London said...

I like how it says mud in just the right place.

8:40 PM  
Blogger ski_bunny said...

dirty woman

4:07 AM  
Anonymous ultron12 said...

Its just a big rubber johnny. Fucking wankers.

3:15 PM  
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2:42 PM  

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